There’s so many ways that Democrats have upped their game which is causing their wins. The Republicans and Conservatives have learned about some of these, but many they have not. One of the biggest ways Democrats beat Republicans and Conservatives is how they construct their message
There was something that President Obama said early in his presidency that tipped me off to this tactic. I can’t remember the exact instance, but if memory serves me right, it was when the bulk of the country was against the bill that became the “Affordable Health Care Act”. When President Obama was asked a question about either what he thought about the lack of support or what he thought went wrong, he admitted that the message wasn’t on point. I remember hearing a few Conservative and Republican pundits think that he meant that his talks weren’t written well enough. When I heard that, I thought that as well initially. After thinking about it, the message meant the whole message, not just a bunch of talks and his comments, but the message that every Democrat Legislator, reporter, pundit, and blogger said. Its as if the Democrats very carefully structure and word their message so that it appeals to the most possible people. In one way or another, the message is repeated not just by politicians, but by pundits and media in a seemingly coordinated effort.
This is evident in their constant changing of the terminology they use for what they are talking about if it’s not sticking. A perfect example is this “Climate Change”. Do you remember that the official term is “Anthropogenic Global Warming”? Anthro as in anthropology, or the study of humans and their works. Genic as in genesis, or the beginning of something. Well, that’s a very unsexy and technical term that the many passionate voters wouldn’t understand let alone consistently pronounce or remember. I would bet that if you surveyed these voters and asked them what “Anthropogenic Global Warming” was they wouldn’t be able to correctly answer. However, they would understand “Global Warming”. So, why not just get rid of “Anthropogenic” and just call it “Global Warming”? That’s what the Democrats did. But when there was legitimate evidence questioning the science and methods used to promote AGW they didn’t stop there, they went straight to “Climate Change”. I mean, who would dare deny that the climate changes over the millennia? Of course, anyone who disagrees with “Anthropogenic Global Warming” gets thrown into a group who denies “Climate Change”, regardless if that’s a logical fallacy. This change is a changing of the message.
Most Conservatives and Republicans see that the Democrats do this. Yet, we stick with the same tired language. We’re against entitlements, yet we know that we need to provide support for those who are un/under employed to find a good job to be self sufficient. But the message sounds like we think the poor are lazy. We question the “consensus” of “Climate Change”, yet we love and support Conservation efforts. But it’s easily changed to we want to make the air dirty and poison the water. We don’t want to have an open immigration system and have a secure country, but we understand the desire that immigrants have to live the American Dream which needs rule of law. Yet our message is easily contorted to sound like we are overly nationalistic and are xenophobic. We don’t like it when police abuse their authority, but we support them because we know that they have to deal with some of the worst aspects of humanity. Yet the message sounds like we want a police state, when in reality it’s the Democrats who want a police state. Conservatives understand that there is a whole picture, a context behind the clip, the struggle of the poor to make ends meet, yet we don’t know how to express our thoughts and desires in a way that helps those undecided voters understand what we are about and what we want. Colloquial language changes, we should adapt our selves to these changes.
Here’s a good example of how changing your message works. Watch the whole thing, it’s short…
Granted, the wording is a bit “bleeding heart”, but do you see how it makes the message different? Instead of just saying “I’m blind”, saying something that others can relate to helps. Avoiding words whose meanings and impacts have diminished over time and replacing them with more descriptive language would help.
The point is, we need to construct our message right, so that when the Democrat attack machine (major media, media apologists, political groups) try to construct an attack, their attacks sound more like they are attacking the very people they need to win elections. This means the Black community, the Immigrant community, and those ever so important undecided voters. These voters are important and ARE disillusioned with the Democrat party. Not just because they are Black, or Hispanic, or Immigrant, but because with their support we gain the support of many more.
One word of caution. We’ve caught the Democrats in lies as they spin their web of words. I would say more lies than in any other period of time, there’s no need to list them here. We must take care not to fall into this trap. While the Democrats can get caught in multiple lies and still garner huge amounts of support (both in voters and in funds), a Republican or Conservative can not. We must be careful in any messaging so that our message is true and honest.
I know I’m not the first conservative to talk about this. This is something that I’ve noticed over the years. We need to adapt to the changing cultural changes. It doesn’t mean that we change our values that we hold dear. It doesn’t mean that we have to give in to Progressive pressure in Congress or in the White House. In fact, it could mean that we could win more and more. We just have to wake up and look at how we are saying it, not necessarily what. If we become good at it, we very well may be the ones who drive the change in language.
Also, I’m not an English major, or even a literary genus so please don’t take anything that I’ve written as a good example. There’s folks out there with far better wordsmithing abilities than me.